Reducing Red Tape for Ontario’s Alcohol Manufactures

Published on May 21, 2019

Eliminating Serving Size Restrictions for “By the Glass” Licensees


Woodbridge – The Ontario government is putting people first and is committed to increasing choice and convenience for alcohol consumers.

Michael Tibollo MPP Vaughan-Woodbridge to announce that they will now be able to promote their products on-site by removing the prescribed serving sizes for “By the Glass” licences. This change applies to all breweries, wineries, cideries and distilleries in Vaughan-Woodbridge and across the province as part of the government’s commitment to treating adults like adults.

“Removing the prescribed quantities of alcohol that can be served at alcohol manufacturing sites is part of our plan to reduce red tape and provide more opportunities for business,” said Michael Tibollo . “It will also provide alcohol manufacturers with increased flexibility when it comes to promoting their products and enhancing the visitor’s experience.”

The purpose of “By the Glass” licencing is to enhance the Ontario tourism experience and provide wineries, breweries, and distilleries with the option of providing site visitors with a serving of their product as a means of educating visitors about their products. Up until now beverage alcohol manufacturers were restricted in the serving sizes that they could offer consumers onsite under a By the Glass licence. That restriction has now been lifted and serving sizes can vary depending on what makes sense to each operation.

The removal of the restrictions will eliminate unnecessary regulatory burdens on Ontario’s wineries, breweries, and distillers, while providing them with added flexibility in their day-to day operations.

Alcohol reform is something long-desired by the people of Ontario. The government is listening to the people of Ontario on how to do this right, in a way that benefits consumers and provides more opportunities for businesses, while ensuring that proposed improvements uphold the health and safety of Ontario’s communities and roads.


• The changes to the “By the Glass” licence came into effect on May 6, 2019.

The Alcohol and Gaming Commission is responsible for ensuring “By the Glass” licensees are in compliance with the law.

• Only AGCO licensed-manufacturers in Ontario are eligible for a “By the Glass” licence.

• To date, the government has increased choice and convenience and saved consumers money by:
o Proposing to let municipalities make rules about alcohol consumption in public spaces
o Extending hours of alcohol service at licensed establishments, allowing them to start serving alcohol at 9 a.m.
o Changing advertising rules to allow for “Happy Hour” in Ontario.
o Letting The Beer Store, LCBO and other authorized retailers, such as grocery stores and agency stores, sell alcohol from 9:00 a.m. to 11:00 p.m., seven days a week.
o Pausing beer and wine tax hikes initiated by the previous government.
o Lowering the price floor to allow brewers to sell beer for $1 (Buck-a-beer).